Centaur’s MAP23 strategy
Our strategy is to grow Centaur by understanding our customer needs and focusing investment and resource on our Flagship 4 brands (MW Mini MBA, Econsultancy, Influencer Intelligence and The Lawyer) to deliver the targets set out under MAP23. This will be supported by further opportunities for growth from our Core Brands. We updated this plan in January 2021 following a review of our strategy in the wake of the pandemic. As part of MAP23, we are focused on raising Group Adjusted EBITDA margins to 23% by 2023 while organically increasing revenue to more than £45m. Centaur’s resilience during the pandemic, the Company’s strong balance sheet and improving revenue gives the Board confidence that we will deliver on these targets. MAP23 is intended to deliver its targets through a combination of profitable organic revenue growth and operational cost leverage. The most important actions include:
- Focusing investment and resource allocation on our Flagship 4 brands
- Delighting our customers through excellent customer service;
- Investing in technology and continuing to develop our digital offering through new products and services;
- Increasing focus on cross-selling Xeim’s suite of products and services to enterprise clients;
- Creating further opportunities for growth through Xeim’s wider portfolio of Core Brands;
- Investing in marketing to increase brand profile and sell our products to a broader range of international clients; and
- Continuing to improve our operational gearing by managing costs tightly as revenue grows.
Centaur’s vision
We will be the ‘go to’ company in the international Marketing Services and Legal sectors for:
- Advising businesses on how to improve their performance and ROI;
- Informing customers using data, content & insight with the provision of business intelligence products;
- Offering training and advisory services through digital learning initiatives and on-line programmes; and
- Connecting specific communities through media and events.
We will provide cutting-edge insight and analysis, building strong and lasting relationships with our customers and aiming to deliver long-term sustainable returns to our shareholders.
Our revenue streams
We report revenue for Xeim and The Lawyer under the following categories:
- Premium content comprising subscription-driven paid content services;
- Marketing services from campaign management and marketing automation;
- Training and advisory from marketing consultancy, digital learning and online training,
- Events including sponsorship and delegate revenue from conferences, awards, and large-scale events;
- Marketing solutions including display and bespoke client campaigns; and
- Recruitment advertising being sector-focused job advertisements including digital advertising.
The chart below shows which brands derive revenue from each category:
Centaur has transformed over the last 5 years with higher value revenues from premium content, marketing services and training and advisory. Revenue from outside the United Kingdom has also increased to 37% in 2021 as Centaur extends its international reach.
